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If you run a blog or other web site that profits mainly from site visits, you can use search engine optimization to boost visitors and your income! Read this article for tips on how to make your URL get noticed by lots of people that regularly followers use search engines to find web sites. Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you're signed up to receive newsletters and e-zines from the SEO community, you will always be in the know. A keyword density between 3% and 15% is recommend for any articles on your website. If you keep keyword density within these limits, your articles will be optimized for search engines. If the keyword density is too high, followers search engines will see your web pages as spam and your rank will be penalized. Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work. It should go without saying that one of the keys to search engine optimization is to promote your website. Make great use of all the social networking tools at your disposal and don't forget to set up a newsletter and RSS feeds to give your visitors new reasons to keep coming back for more. If you want searchers to find you, you need to be consistently providing them with content - high-quality substance rich in the keywords they are looking for. This sounds elementary, if you are not regularly providing content to your blog or site, and if it does not contain the keywords you want your audience to find, you simply won't get found in searches. Develop a free calculator, e-book or other electronic product to give away on your website. Be sure it features your website address and business name so people can come back for related products. Post links to the free product on forums related to your field to drive more traffic to your website. When crafting your website to maximize traffic through keyword searches, it is important to be as direct, relevant, and specific as possible. Achieving a high search engine rank with a broad term such as "baked goods," for example, is likely to be much more difficult than doing so with a keyword phrase like "three-layer fudge caramel cake." Selecting keywords with clarity and precision will help you rise above the search engine competition. Try investing in advertisements online like Adbrite or Adwords. Advertisers can help increase your rankings significantly. These ads will really help increase your traffic. Using these advertising products from the big search engines like Google could brings great traffic to your site. Focus your page on a keyword phrase, not your entire site. Try to have each page centered on a particular keyword and keyword phrase. Your site will rank higher if you go this route as trying to build an entire site around a single keyword ends up reading as a spam site. One of the more subtle efforts webmasters can make to optimize their sites for search engine performance is naming all of their image files descriptively. If search engines index image directories they are wasting their time if all of the pictures have generic titles. (e.g. "img_HSC_001.jpg") Images with names like "louis-vuitton-bag-03.jpg," on the other hand, contain keywords the search engines will pick up on. Don't bother trading links with a website that uses the nofollow attribute on their links, there's no point! Always check their code for links before you ask them to trade, it will look silly if you end up saying nevermind later and have to explain yourself. Do your research ahead of time! The server you are using should be configured to remain case sensitive with regards to URL's. Having a server that isn't configured to be case sensitive is a recipe for disaster. In summation, you've not only learned SEO basics, but also some ways to use them on your site. Use these tips to make your site easier to find.