Turn Your Site Into A Rankings Rocket With This Advice4535143152454345512231115533131545453354344152523345115441343554453132141321255251435454114343123113

Search engine optimization is the way to go in making sure your website gets picked up by Google, Yahoo and Bing. It takes more than just sprinkling in keywords though, as SEO is both a science and art form. Keep reading this article to learn some tips and tricks that can help you refine your SEO practice. The most important part of SEO is making sure your site has unique and fresh content. If the content on your site does not appear elsewhere on the web, the search engines will weigh it more highly than copied content. On the same token, newer content is weighted more highly than aging content. When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won't. Place links in key places to guarantee they get noticed. They do not need flashing lights around them or obnoxious bold lettering, but it is important to make sure links get noticed. Put them in places that people typically look on a website. This is often near the comments, along the sidebar, or underneath headlines. Get to the point with keywords. Most searches are only two or three words, and if your keywords are longer than that, you may be more difficult to spot. Shorter is better. So, if you can eliminate unnecessary words, do it! Your goal is to be seen by as many people as you can, not describe everything you do in the keywords. Have your pages as close to the root directory as possible. The deeper into the sub directories a page is place the less likely the search engine is to rank it highly. The reasoning is that backlinks items that are directly off of a root directory as generally considered more important  followers the sites that are deeper within. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. When crafting your website to maximize traffic through keyword searches, it is important backlinks to be as direct, relevant, and specific as possible. Achieving a high search engine rank with a broad term such as "baked goods," for example, is likely to be much more difficult than doing so with a keyword phrase like "three-layer fudge caramel cake." Selecting keywords with clarity and precision will help you rise above the search engine competition. Among the best things you can do to improve your website and increase your search engine optimization is to add a blog. This will give your company more (often free) publicity. Additionally, it will help you to make personal connections that could lead to more business. By applying a few good SEO tips to your company's blog, you will see your company websites search engine ratings rise quickly. Do not use trademarked terms and product names in your meta tags unless you have an arrangement to do so with the owners of the trademark. Trademark owners are fiercely protective of their valuable property online. They will not appreciate it if you use their terms to drive up your website's search index ranking. When looking to improve search engine optimization, it is a good idea to start a blog. Search engines like Google and Yahoo love blogs because of their structured data and fresh content. Additionally, having a blog allows you to get in on the latest conversations about your industry and trade ideas with other bloggers. Don't bother trading links with a website that uses the nofollow attribute on their links, there's no point! Always check their code for links before you ask them to trade, it will look silly if you end up saying nevermind later and have to explain yourself. Do your research ahead of time! The server you are using should be configured to remain case sensitive with regards to URL's. Having a server that isn't configured to be case sensitive is a recipe for disaster. Mastering SEO takes time, but hopefully, this article has provided you with a few handy SEO tips that will help to increase your website's ranking on search engine results pages. As your website's rank increases, it should start to receive a lot more targeted, organic traffic; As a result, your business should start to receive more customers.