Turn Your Site Into A Rankings Rocket With This Advice5113153144355135524222413532554412151151114544452532424332223425532334153223212433411345423542231325

Learning good SEO techniques can be a challenge. It takes a calm temper and a little bit of know-how to get the results you want. The following article provides tips and tricks you can put into practice today. The most important part of SEO is making sure your site has unique and fresh content. If the content on your site does not appear elsewhere on the web, the search engines will weigh it more highly than copied content. On the same token, newer content is weighted more highly than aging content. When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won't. Don't forget to fill in the 'About Me' boxes of all of your social media and forum memberships. These locations are often overlooked, and yet they are the perfect location for a quick elevator pitch on your business. Be sure to include your web address and any social media user names you want to promote. When you are trying to achieve Search Engine Optimization, do not forget the importance of the description meta-tag. This means you must have excellent grammar and no typo's in the meta-tag. It should include at least two of your key-phrases. While the title of your site is critical in search results, an internet searcher will read the description to make their final decision on which site to click on. Before venturing into the world of optimizing your search engine results, it can be beneficial to learn the lingo. Many terms such as HTML and SERP will come up regularly, and understanding them can be a huge benefit as you grow your page hits. There are many books and websites to help you learn the lingo fast. A super easy tip for search engine optimization is to write a site that is accessible. This feature should rank high on your list of priorities when developing your web pages. By writing accessible HTML, your site will be open to both screen readers and search engine spiders. By making your pages easier to access, you will enable search engines to more readily read and rank your pages. Develop a free calculator, e-book or other electronic product to give away on your website. Be sure it features your website address and business name so people can come back for related products. Post links to followers the free product on forums related to your field to drive more traffic to your website. Do not create a site with search engine optimization as your primary goal. This won't make your site money, but the customers do. Build your site with the visitor followers in mind. Ask yourself: "Is my site fun, enjoyable, or useful?" If you answered no to all of those, you will not see hits and clicks from interested people. Use the alternate text for your images as another spot to put your keyword phrase. This works very well traffic because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that. One trick you can utilize to make your website rank higher in search engines is choose a keyword phrase which is popular, but not the most popular one. Since the most popular keyword phrases are highly desirable, they create a high level of competition and your site might end up on the bottom of page 45 of search engines. By choosing a phrase which is popular, but not super popular, you will get more page views when you're on the first few pages of the search engines. Don't bother trading links with a website that uses the nofollow attribute on their links, there's no point! Always check their code for links before you ask them to trade, it will look silly if you end up saying nevermind later and have to explain yourself. Do your research ahead of time! The server you are using should be configured to remain case sensitive with regards to URL's. Having a server that isn't configured to be case sensitive is a recipe for disaster. Everyone wants their website to get noticed by the search engines so that search engine users can wind up at their site. Keep in mind the advice you have read in this article and apply it to your search engine optimization efforts and you can rest traffic assured you are ahead of the pack.