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Good search engine optimization is essential for every successful online business. However, it is often difficult to know which SEO techniques are the most effective at backlinks getting your business's website ranked highly on SERPs for your targeted keywords. Following are some simple SEO tips which will help you to select the best SEO methods to use: Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you're signed up to receive newsletters and e-zines from the SEO community, you will always be in the know. Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as "10 ways to buy a new car." Don't forget to fill in the 'About Me' boxes of all of your social media and forum memberships. These locations are often overlooked, and yet they are the perfect location for a quick elevator pitch on your business. Be sure to include your web address and any social media user names you want to promote. Test your third party resources before you use them, and ask others who have, how they performed. You do not want to find yourself relying on a search optimizing tool that is completely inaccurate or faulty. Ask around, try them out, and make the best choice for what you need. You should make use of the keyword tool from Google Adwords' to optimize the search engine. The keyword tool will find the most popular keywords that are related to your website. The Adwords tool will show you the number of searches for a word or phrase that you enter. Use this tool to find the best overall words or phrases to use for your site. A super easy tip for search engine optimization is to write a site that is accessible. This feature should rank high on your list of priorities when developing your web pages. By followers writing accessible HTML, your site will be open to both screen readers and search engine spiders. By making your pages easier to access, you will enable search engines to more readily read and rank your pages. Make your website URL more SEO-friendly. Incorporate some or all of your keywords in your site address, like "www.mysite.com/antique-book-store". This will help search engines find your site. Also, use hyphens rather than underscores because hyphens count as spaces but underscores do not. But don't do it too much; having multiple dashes make your link look like spam and people might not click on them. One best practice in SEO is to use heading tags to place keywords in the heading of the HTML code. Try not to think of headings as being part of the overall appearance or aesthetic aspect of the entire website design; it serves a far more practical purpose. Search engines use headings as a means of classifying and categorizing your site, not as a measure of attractiveness. Do not use trademarked terms and product names in your meta tags unless you have an arrangement to do so with the owners of the trademark. Trademark owners are fiercely protective of their valuable property online. They will not appreciate it if you use their terms to drive up your website's search index ranking. When it comes to blogs, try submitting them to directories. These may not be as popular or as widespread to viewers as social networking sites, but they can provide you with some high-quality backlinks you can use for your site. Make sure to research the directories first because you don't want to submit to one that isn't doing well. Keep your website updated with new substantial content. The search engines rank backlinks sites higher that are actively being worked on and updated. Sites that stay stagnant without having real content updates added tend to drop off the rankings so make sure you are adding significant additional content on a regular basis. The server you are using should be configured to remain case sensitive with regards to URL's. Having a server that isn't configured to be case sensitive is a recipe for disaster. Mastering SEO takes time, but hopefully, this article has provided you with a few handy SEO tips that will help to increase your website's ranking on search engine results pages. As your website's rank increases, it should start to receive a lot more targeted, organic traffic; As a result, your business should start to receive more customers.