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Search engine optimization may sound scary, but really it's not. It is just another internet marketing method; however, it does rely on a great number of factors and elements, all of which you must understand. If you don't understand SEO, you could lose out on great advantages from its use. So make sure you get started in learning all there is to know. These search engine optimization tips are just perfect for those looking for a little more advice. You should make sure that you are using SEO style writing, so that you will be improving your ranking in the search engines. In SEO style, you want to use relevant keywords wherever and whenever they are a logical choice, while keeping your article flow intact. Your search results should improve since it works by examining the density of the keywords it has found. When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won't. When setting up your site using SEO, don't forget the importance of the site-map. Search engines spiders love site-maps, as do human users. It shows both groups where everything is on your site, and increases the keyword density of your pages. Site-maps also help boost your linkage ratings similarly to backlinks. There are limits to what a webmaster should do to optimize search engine indexing. Some strategies for SEO can be pushed too far, resulting in spam-like, content-free web pages. Not only are these kinds of pages not appreciated by visitors, search engines will discount them in results rankings and can even drop a website, entirely, if it appears to use unethical SEO tactics. If you want searchers to find you, you need to be consistently providing them with content - high-quality substance rich in the keywords they are looking for. This sounds elementary, if traffic you are not regularly providing content to your blog or site, and if it does not contain the keywords you want your audience to find, you simply won't get found in searches. Develop a free calculator, e-book or other electronic product to give away on your website. Be sure it features your website address and business name so people can come back for related products. Post links to the free product on forums related to your field to drive more traffic to your website. Make your website URL more SEO-friendly. Incorporate some or all of your keywords in your site address, like "www.mysite.com/antique-book-store". This will help followers search engines find your site. Also, use hyphens rather than underscores because hyphens count as spaces but underscores do not. But don't do it too much; having multiple dashes make your link look like spam and people might not click on them. Among the best things you can do to improve your website and increase your traffic search engine optimization is to add a blog. This will give your company more (often free) publicity. Additionally, it will help you to make personal connections that could lead to more business. By applying a few good SEO tips to your company's blog, you will see your company websites search engine ratings rise quickly. Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that. When it comes to blogs, try submitting them to directories. These may not be as popular or as widespread to viewers as social networking sites, but they can provide you with some high-quality backlinks you can use for your site. Make sure to research the directories first because you don't want to submit to one that isn't doing well. Keep your website updated with new substantial content. The search engines rank sites higher that are actively being worked on and updated. Sites that stay stagnant without having real content updates added tend to drop off the rankings so make sure you are adding significant additional content on a regular basis. The server you are using should be configured to remain case sensitive with regards to URL's. Having a server that isn't configured to be case sensitive is a recipe for disaster. Mastering SEO takes time, but hopefully, this article has provided you with a few handy SEO tips that will help to increase your website's ranking on search engine results pages. As your website's rank increases, it should start to receive a lot more targeted, organic traffic; As a result, your business should start to receive more customers.