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Search engine optimization may sound scary, but really it's not. It is just another internet marketing method; however, it does rely on a great number of factors and elements, all of which you must understand. If you don't understand SEO, you could lose out on great advantages from its use. So make sure you get started in learning all there is to know. These search engine optimization tips are just perfect for those looking for a little more advice. The most important part of SEO is making sure your site has unique and fresh content. If the content on your site does not appear elsewhere on the web, the search engines will weigh it more highly than copied content. On the same token, newer content is weighted more highly than aging content. A keyword density between 3% and 15% is recommend for any articles on your website. If you keep keyword density within these limits, your articles will traffic be optimized for search engines. If the keyword density is too high, search engines will see your web pages as spam and your rank will be penalized. Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work. It should go without saying that one of the keys to search engine optimization is to promote your website. Make great use of all the social networking tools at your disposal and don't forget to set up a newsletter and RSS feeds to give your visitors new reasons to keep coming back for more. Copyright your website! Let others know that the content on your site is truly your own. Search engines take this into consideration for their rating levels, and it also adds rapport for your customers. It lets you establish Backlinks that you are trustworthy, and  traffic that your content is unique and fresh. A super easy tip for search engine optimization is to write a site that is accessible. This feature should rank high on your list of priorities when developing your web pages. By writing accessible HTML, your site will be open to both screen readers and search engine spiders. By making your pages easier to access, you will enable search engines to more readily read and rank your pages. Ultimately, one of your SEO goals should be to minimize the lines of code that search engine spiders must evaluate to determine relevance. A single website can greatly reduce the number of lines of code by as much as 20,000 by storing code and formatting data in external files, rather than embedded within the site's source code. Among the best things you can do to improve your website and increase your search engine optimization is to add a blog. This will give your company more (often free) publicity. Additionally, it will help you to make personal connections that could lead to more business. By applying a few good SEO tips to your company's blog, you will see your company websites search engine ratings rise quickly. Do not use trademarked terms and product names in your meta tags unless you have an arrangement to do so with the owners of the trademark. Trademark owners are fiercely protective of their valuable property online. They will not appreciate it if you use their terms to drive up your website's search index ranking. When looking to improve search engine optimization, it is a good idea to start a blog. Search engines like Google and Yahoo love blogs because of their structured data and fresh content. Additionally, having a blog allows you to get in on the latest conversations about your industry and trade ideas with other bloggers. Don't bother trading links with a website that uses the nofollow attribute on their links, followers there's no point! Always check their code for links before you ask them to trade, it will look silly if you end up saying nevermind later and have to explain yourself. Do your research ahead of time! The server followers you are using should be configured to remain case sensitive with regards to URL's. Having a server that isn't configured to be case sensitive is a recipe for disaster. In summation, you've not only learned SEO basics, but also some ways to use them on your site. Use these tips to make your site easier to find.